Enigin Reveal Lies About Social Media III
Here at Enigin we understand the importance of Social Media, we tell Enigin Distributor as much - but do we view it in the right way?
There is a lot of hype surround Social Media, it is vital to use it but make sure you don’t lose focus. For instance, you cannot have social media goals. It’s like having copy machine goals. The copy machine is a business tool, and if you need it, it’s there to help you meet one of your business goals. Treat social media the same way.
So here is the third of four lies Enigin will reveal to you.
Lie 3: Blogs are personal journals.
A personal blog is a record of what you’re thinking, and that record will represent you online, as a high-ranking search result when someone googles you or your company. So stop using your blog as a diary.
Use a blog as an intellectual exercise to force you into thinking in a disciplined way about things that interest you (or your company). The blogosphere is a cocktail party for the intelligentsia. Make sure you are a part of that so that you can help shape ideas as they grow. There’s no better tool for PR than wielding influence as a blogger.
CEOs from companies like Zappos and Fog Creek Software are well known for leveraging their personal blogs to create the core messages of the company brand.
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