Enigin Reveal Lies About Social Media II
Here at Enigin we understand the importance of Social Media, we tell Enigin Distributor as much - but do we view it in the right way?
There is a lot of hype surround Social Media, it is vital to use it but make sure you don’t lose focus. For instance, you cannot have social media goals. It’s like having copy machine goals. The copy machine is a business tool, and if you need it, it’s there to help you meet one of your business goals. Treat social media the same way.
So here is the second of four lies Enigin will reveal to you.
Lie 2: Twitter is for conversation.
Twitter is an index of people with whom you might want to talk. It’s a great index — you can search by topic to find out who is interested in what, and then talk to them about mutually interesting topics. It used to be that you’d have to suffer through endlessly boring events at conferences striking up conversation to find the people to talk to later. Twitter makes that conference drudgery superfluous; you can talk to anyone you want, by topic or specialty, super fast.
The problem with using Twitter for conversation is that you’re going to need way more than 140 characters to make a genuine connection. So Twitter is great for finding people who have similar ideas, and for keeping track of them in a high-level way.
But you still need to go elsewhere — offline or online — to solidify the relationship to the point where you would actually care about each other in the way a solid network connection does, but Twitter is a good start.
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