Enigin Reveal Lies About Social Media I
Here at Enigin we understand the importance of Social Media, we tell Enigin Distributor as much - but do we view it in the right way?
There is a lot of hype surround Social Media, it is vital to use it but make sure you don’t lose focus. For instance, you cannot have social media goals. It’s like having copy machine goals. The copy machine is a business tool, and if you need it, it’s there to help you meet one of your business goals. Treat social media the same way.
So here is the first of four lies Enigin will reveal to you.
The best way to understand which tools will help meet which goals is to cut through the rubbish that the buzz is built on. Figure out who is really using social media to meet their goals, and how they are doing it.
Lie 1: LinkedIn is for networking.
Networking should be at the forefront of every entrepreneur’s mind. Research from the Darden School of Business shows that startups are most likely to succeed when the founder is great at networking. But
LinkedIn isn’t going to help you on that front.
LinkedIn is for displaying your network, not building it. For example, you can go on LinkedIn and find out that I’m really well connected. But most of you already know I’m well connected — I’m a print journalist, blogger, and startup founder, which are all very network-intensive jobs. Which means I didn’t build my network via LinkedIn networking tools. I built it offline.
Networks are built on relationships, which grow from conversation. LinkedIn is not for conversations. So you need to go somewhere else to build your network, and then when it’s big, display it on LinkedIn so you’ll look great.
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