Is Social Media for your Enigin Business?

May 27th, 2011 posted by eniginenigin
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A lot of small to medium sized businesses are losing out because they have not joined the social media bandwagon.

This applies ot many Enigin Distributors and Enigin Partners globally.

It may seem a little daunting, but here is an interesting article that will help you to get noticed on social media.

Source: MarketingProfs.com

One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your persona. To do that, you need an immediate sense of who you are, who your brand is. Like people, businesses and brands have personalities, and understanding their personalities helps define a proper marketing tone.

Rishad Tobaccowala of VivaKi has developed a useful exercise for figuring out your brand’s perceived identity and personality. He suggests you begin by choosing a few key words that best describe your brand, under the following three categories:

  1. Niche. What makes your business/brand different, and what attracts people to its niche?
  2. Voice. How does your business/brand “express” itself?
  3. Story. What story sits behind the formation of your business/brand and its ongoing role in the marketplace?

Keep the list you form, then have a select group of your most dedicated users or clients perform the exercise as well, Tobaccowala advises. You’ll find your business/brand persona lies somewhere in the themes that repeat themselves among the lists that you and your users create, he notes.

To make the exercise a little tougher, try narrowing each column down to three words. To make it harder still, try to finish with just one word that defines your niche, voice and story, he advises.

Finding the most appropriate brand identity and expression requires taking an honest look at the brand itself—what users perceive it to be, and what you ultimately want it to be. This exercise provides a good conversational starting point, and a basis for a brand’s social evolution.

Not easy, but worth a try.

So hold up a mirror. What do you see? What do your customers see? Going through this exercise may help sharpen your brand’s voice—and boost its social presence.

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